Retail Management MCQs

50 Score: 0 Attempted: 0/50

1. What is retail management primarily concerned with?
(A) Manufacturing garments
(B) Selling products directly to consumers
(C) Designing fashion trends
(D) Transporting raw materials

2. Which is NOT a type of retail store?
(A) Department store
(B) Convenience store
(C) Supermarket
(D) Power plant

3. What is the main objective of retail management?
(A) Reducing labor costs
(B) Maximizing customer satisfaction and profit
(C) Manufacturing goods
(D) Exporting textiles

4. Retail mix includes:
(A) Product, Price, Place, Promotion, People, Process, Physical evidence
(B) Raw materials, Machine, Fabric, Thread
(C) Transport, Warehouse, Factory, Design
(D) Needle, Thread, Color, Pattern

5. What does planogram help in?
(A) Store layout and product placement
(B) Employee recruitment
(C) Machine maintenance
(D) Fabric testing

6. Point of Sale (POS) refers to:
(A) Place where customers pay for their purchase
(B) Supplier meeting point
(C) Warehouse location
(D) Product shipment tracking

7. Which of the following is a function of retail management?
(A) Customer service
(B) Inventory control
(C) Sales forecasting
(D) All of the above

8. Retail shrinkage means:
(A) Fabric contraction during washing
(B) Loss of inventory due to theft, damage, or error
(C) Reduction in retail space
(D) Decrease in consumer visits

9. Omni-channel retailing focuses on:
(A) Selling through both online and offline channels
(B) Wholesale-only selling
(C) Local market distribution
(D) Factory-direct sales

10. The term “footfall” refers to:
(A) Number of employees in a store
(B) Number of customers visiting a store
(C) Amount of stock in storage
(D) Retailer partnerships

11. Which is a key responsibility of a retail manager?
(A) Managing daily store operations
(B) Sewing garments
(C) Designing fabrics
(D) Operating weaving machines

12. Category management is about:
(A) Grouping products to improve sales and profitability
(B) Staff scheduling
(C) Pricing only luxury goods
(D) Measuring garment sizes

13. Retail merchandising involves:
(A) Product selection and presentation to increase sales
(B) Manufacturing and packaging
(C) Transporting goods to factories
(D) Storing defective products

14. Inventory turnover measures:
(A) Number of staff rotations per shift
(B) How quickly inventory is sold and replaced
(C) Fabric rotation in warehouse
(D) Pricing adjustments per season

15. Customer Relationship Management (CRM) in retail aims to:
(A) Build long-term customer loyalty
(B) Reduce machine downtime
(C) Increase production efficiency
(D) Test quality of raw materials

16. End caps in retail stores are:
(A) Display spaces at the end of aisles
(B) Warehouse partitions
(C) Price tags on products
(D) Exit counters

17. Loss leader pricing means:
(A) Selling a product at a loss to attract customers
(B) Increasing prices for luxury products
(C) Maintaining stable seasonal pricing
(D) Selling only premium products

18. What is the purpose of retail audits?
(A) To evaluate store performance and compliance
(B) To design new garments
(C) To manufacture products
(D) To test fabric colors

19. Impulse buying is influenced by:
(A) Strategic product placement and promotions
(B) Long-term customer contracts
(C) Inventory reduction policies
(D) Employee bonuses

20. Which is NOT a key performance indicator (KPI) in retail?
(A) Sales per square foot
(B) Customer satisfaction
(C) Return on investment
(D) Thread thickness

21. Retail franchising means:
(A) Selling the right to operate a store under a brand name
(B) Manufacturing garments under license
(C) Outsourcing design work
(D) Operating seasonal pop-up stores

22. What is a flagship store?
(A) The main, most prominent store of a brand
(B) A clearance outlet
(C) A warehouse store
(D) An online-only platform

23. Retail supply chain includes:
(A) Suppliers, warehouses, distribution centers, and stores
(B) Sewing machines and threads
(C) Fashion shows and runways
(D) Textile testing labs only

24. The term “markdown” in retail refers to:
(A) Price reduction to boost sales
(B) Product damage report
(C) Return policy statement
(D) Supplier negotiation notes

25. Cross-merchandising is used to:
(A) Display related products together to increase sales
(B) Move stock to warehouses
(C) Mix seasonal inventory randomly
(D) Test fabric durability

26. Planogram compliance is important because:
(A) It ensures product placement matches store layout plans
(B) It measures machine speed
(C) It regulates factory laws
(D) It controls fabric pricing

27. Retail shrinkage is caused by:
(A) Shoplifting
(B) Employee theft
(C) Administrative errors
(D) All of the above

28. The term “retailtainment” combines retail with:
(A) Entertainment to enhance shopping experience
(B) Maintenance services
(C) Manufacturing textiles
(D) Training staff

29. Store layout types include:
(A) Grid, Free-flow, Loop
(B) Round, Flat, Zigzag
(C) Horizontal, Vertical, Linear
(D) Shelf, Rack, Box

30. Customer loyalty programs aim to:
(A) Retain customers by offering rewards
(B) Reduce production costs
(C) Increase factory productivity
(D) Eliminate seasonal discounts

31. POP displays in retail stand for:
(A) Point of Purchase displays
(B) Price of Product displays
(C) Product on Promotion
(D) Packaging of Products

32. Retail price elasticity refers to:
(A) Sensitivity of demand to price changes
(B) Shelf flexibility
(C) Product elasticity test
(D) Store rent fluctuations

33. What is an example of a non-store retailing method?
(A) E-commerce
(B) Department store
(C) Supermarket
(D) Convenience store

34. Retail assortment planning involves:
(A) Selecting the right mix of products for a store
(B) Testing fabric weight
(C) Managing warehouse shifts
(D) Hiring seasonal staff

35. Which technology helps in tracking retail inventory in real-time?
(A) RFID
(B) Sewing machines
(C) Dyeing machines
(D) Looms

36. The break-even point in retail is:
(A) When total revenue equals total cost
(B) When inventory is fully sold
(C) When a store closes for renovation
(D) When suppliers are paid

37. Retail window displays aim to:
(A) Attract customers into the store
(B) Increase warehouse space
(C) Improve employee scheduling
(D) Reduce import taxes

38. A retail KPI for staff efficiency is:
(A) Sales per employee
(B) Thread count per fabric
(C) Product shrinkage ratio
(D) Warehouse rent

39. Retail cannibalization occurs when:
(A) A new store reduces sales of an existing store
(B) Competitors merge
(C) Suppliers cut production
(D) Customers stop shopping entirely

40. Upselling in retail refers to:
(A) Encouraging customers to buy a higher-end product
(B) Selling defective products
(C) Returning excess stock
(D) Increasing floor staff

41. Which is NOT a component of retail strategy?
(A) Target market selection
(B) Store location decision
(C) Employee holiday planning
(D) Pricing strategy

42. Store traffic flow is improved by:
(A) Proper aisle arrangement and signage
(B) Reducing store lighting
(C) Removing product labels
(D) Closing checkout counters

43. Retail key success factors include:
(A) Customer service, assortment, pricing
(B) Loom speed, needle type, dye process
(C) Factory size, warehouse distance, shipping containers
(D) Machine lubrication, stitching threads, labels

44. Click-and-collect service means:
(A) Customers order online and pick up in store
(B) Suppliers deliver goods in bulk
(C) Retailers collect payments from suppliers
(D) Factories collect defective materials

45. Retail KPIs for customer satisfaction include:
(A) Net Promoter Score (NPS)
(B) Fabric shrinkage test
(C) Machine maintenance rate
(D) Stock room humidity

46. Which type of retail is seasonal by nature?
(A) Holiday pop-up shops
(B) Department stores
(C) Convenience stores
(D) Hypermarkets

47. What is the main benefit of retail analytics?
(A) Data-driven decision-making
(B) Faster machine operation
(C) Thread consistency
(D) Better dyeing results

48. Which factor affects retail pricing the most?
(A) Market demand and competition
(B) Sewing thread type
(C) Factory ventilation
(D) Shelf paint color

49. Retail staff training improves:
(A) Customer service and sales performance
(B) Fabric shrinkage
(C) Warehouse size
(D) Store rent

50. The ultimate aim of retail management is:
(A) Satisfying customers profitably
(B) Manufacturing products faster
(C) Reducing textile imports
(D) Eliminating seasonal discounts

1. Core Fashion Design Subjects

2. Textile and Fabric Studies

3. Fashion Technology & Production

4. Fashion Marketing & Business

5. History & Theory

6. Accessory & Product Design

7. Sustainable & Ethical Fashion

8. Professional & Soft Skills