Fashion Marketing & Merchandising MCQs

50 Score: 0 Attempted: 0/50

1. What is the primary goal of fashion marketing?
(A) To design fabrics
(B) To promote and sell fashion products
(C) To manufacture textiles
(D) To create garment patterns

2. Which element is NOT part of the marketing mix (4Ps)?
(A) Product
(B) Price
(C) Production
(D) Promotion

3. What does fashion merchandising involve?
(A) Textile dyeing
(B) Planning, buying, and selling fashion products
(C) Machinery installation
(D) Waste management

4. Visual merchandising is primarily about:
(A) Fabric production
(B) Creating appealing store displays
(C) Garment stitching
(D) Quality testing

5. What is fashion forecasting used for?
(A) Predicting future fashion trends
(B) Testing garment strength
(C) Reducing production costs
(D) Measuring customer complaints

6. The term SKU stands for:
(A) Stock Keeping Unit
(B) Standard Knitting Unit
(C) Style Key Utility
(D) Stitching Quality Unit

7. Which pricing method is based on competitors’ prices?
(A) Cost-plus pricing
(B) Competition-based pricing
(C) Premium pricing
(D) Bundle pricing

8. POS in retail refers to:
(A) Point of Sale
(B) Product on Shelf
(C) Plan of Store
(D) Price of Stock

9. What is the purpose of fashion promotion?
(A) To influence and attract customers
(B) To increase production capacity
(C) To reduce raw materials
(D) To standardize sizes

10. A pull marketing strategy is:
(A) Offering retailer discounts
(B) Heavy advertising to create customer demand
(C) Warehouse stock reduction
(D) Increasing production speed

11. A lookbook is used to:
(A) Present a fashion collection visually
(B) Track sales
(C) Measure fabric weight
(D) Conduct inventory audits

12. What is a concept store?
(A) A multi-brand retail store
(B) A store selling exclusive products of one brand
(C) A warehouse outlet
(D) A pop-up store

13. Fast fashion refers to:
(A) High-end luxury garments
(B) Quick production and affordable trends
(C) Handcrafted premium textiles
(D) Eco-friendly designs only

14. Market segmentation means:
(A) Dividing the market into groups with similar needs
(B) Reducing prices for all
(C) Increasing garment durability
(D) Ending seasonal promotions

15. Fashion merchandising activities include:
(A) Product planning
(B) Inventory control
(C) Buying
(D) All of the above

16. Which is part of omnichannel retailing?
(A) Online store
(B) Physical store
(C) Mobile application
(D) All of the above

17. Keystone markup means:
(A) Doubling the wholesale price for retail
(B) Setting a 25% profit margin
(C) Selling without profit
(D) Halving production cost

18. Influencer marketing uses:
(A) Celebrity or social media figures to promote products
(B) Wholesale discounts
(C) Direct mail only
(D) Factory workers as models

19. The role of a fashion buyer includes:
(A) Purchasing merchandise for stores
(B) Operating sewing machines
(C) Designing collections
(D) Managing fabric storage

20. Experiential marketing in fashion involves:
(A) Virtual fashion shows
(B) Warehouse sales
(C) Factory visits only
(D) Textile recycling programs

21. Which factors influence fashion consumer buying the most?
(A) Style, price, and brand image
(B) Fabric shrinkage rate
(C) Warehouse capacity
(D) Needle quality

22. End-of-season sales are held to:
(A) Launch new designs
(B) Clear old inventory
(C) Test fabrics
(D) Reduce stitching errors

23. Fashion branding focuses on:
(A) Establishing brand identity and loyalty
(B) Sewing machine quality
(C) Production line speed
(D) Thread type standardization

24. Private label products are:
(A) Sold under a brand but manufactured by another company
(B) Government-certified garments
(C) Products with no labels
(D) Wholesale-only items

25. Which is a B2C fashion transaction?
(A) Manufacturer selling to retailer
(B) Brand selling directly to customers
(C) Supplier selling fabric to factory
(D) Distributor selling machinery

26. Inventory turnover measures:
(A) Speed of sales compared to inventory levels
(B) Fabric shrinkage rate
(C) Worker performance
(D) Store opening hours

27. A flagship store is:
(A) The main store representing a brand in a region
(B) A clearance shop
(C) A pop-up stall
(D) A warehouse

28. Penetration pricing means:
(A) Introducing products at a low price to gain market share
(B) Increasing prices seasonally
(C) Pricing only for premium customers
(D) Wholesale-only pricing

29. The purpose of fashion catalogues is:
(A) To present products to buyers
(B) To store stock
(C) To measure garments
(D) To test fabrics

30. Sell-through rate indicates:
(A) Percentage of purchased inventory sold in a set period
(B) Worker retention rate
(C) Product manufacturing time
(D) Return rate

31. Which platform is most used in fashion marketing?
(A) Instagram
(B) Wikipedia
(C) LinkedIn
(D) Twitter (X)

32. Cross-merchandising refers to:
(A) Placing related products together to boost sales
(B) Cross-border shipping
(C) Mixing brands in warehouses
(D) Seasonal clearance

33. Direct marketing includes:
(A) Email newsletters
(B) Highway billboards
(C) Radio advertisements
(D) Trade exhibitions

34. Retail analytics is used for:
(A) Understanding customer buying patterns
(B) Machine maintenance schedules
(C) Thread testing
(D) Shelf cleaning

35. A planogram is:
(A) A diagram showing product placement in stores
(B) A fashion sketch
(C) A factory map
(D) A textile pattern layout

36. Markdown pricing occurs when:
(A) Demand is high
(B) Inventory clearance is needed
(C) Premium customers demand exclusivity
(D) Factory rent increases

37. Which is NOT a fashion communication channel?
(A) Press releases
(B) Social media
(C) Catalogues
(D) Machine manuals

38. Fashion cycle means:
(A) The lifespan of a fashion trend from introduction to decline
(B) Sewing machine rotation
(C) Seasonal warehouse checks
(D) Fabric washing process

39. Co-branding involves:
(A) Two or more brands collaborating on a product
(B) Rebranding old stock
(C) Selling unbranded items
(D) Changing store names

40. Anchor pricing is:
(A) Setting a high price reference to make discounts appealing
(B) Reducing prices by 50%
(C) Premium-only pricing
(D) Pricing based on weight

41. E-commerce is:
(A) Retailing without physical stores
(B) Exclusive luxury retailing
(C) Factory-direct selling only
(D) Wholesale only

42. Fashion merchandisers are responsible for:
(A) Planning assortments and coordinating product flow
(B) Machine repair
(C) Factory labor management
(D) Fabric knitting

43. Seasonal merchandising includes:
(A) Introducing festive wear before holidays
(B) Selling summer wear in winter
(C) Ignoring customer demand
(D) Clearing stores only

44. Brand equity is:
(A) Customer loyalty and perception of a brand
(B) Cost of garment storage
(C) Fabric thread count
(D) Retail space lease cost

45. Impulse buying is encouraged by:
(A) Limited-time discounts
(B) Year-long clearance
(C) Supplier contracts
(D) Factory audits

46. Fashion licensing involves:
(A) Allowing others to use a brand name on products
(B) Renting retail space
(C) Selling second-hand products
(D) Outsourcing fabric testing

47. Fashion assortment planning means:
(A) Choosing styles, sizes, and colors for a season
(B) Managing machine operations
(C) Testing dyes
(D) Inspecting fabric rolls

48. A fashion influencer helps brands by:
(A) Promoting products through their audience
(B) Stitching garments
(C) Managing stock rooms
(D) Inspecting threads

49. Premium pricing is used to:
(A) Create a luxury perception
(B) Increase clearance sales
(C) Attract price-sensitive customers
(D) Minimize marketing expenses

50. The ultimate aim of fashion marketing & merchandising is:
(A) Delivering the right product to the right customer profitably
(B) Reducing textile waste only
(C) Ending seasonal fashion
(D) Stopping online sales

Fashion Marketing & Merchandising MCQs

1. Core Fashion Design Subjects

2. Textile and Fabric Studies

3. Fashion Technology & Production

4. Fashion Marketing & Business

5. History & Theory

6. Accessory & Product Design

7. Sustainable & Ethical Fashion

8. Professional & Soft Skills