E-commerce in Fashion MCQs

50 Score: 0 Attempted: 0/50

1. What is E-commerce in the fashion industry?
(A) Selling garments only in physical stores
(B) Buying and selling fashion products online
(C) Manufacturing clothes in bulk
(D) Organizing fashion shows only

2. Which platform is commonly used for fashion E-commerce?
(A) Shopify
(B) Excel
(C) Photoshop
(D) CorelDRAW

3. What does B2C stand for in E-commerce?
(A) Business to Customer
(B) Buyer to Company
(C) Brand to Category
(D) Business to Clothing

4. Which is an example of a fashion E-commerce marketplace?
(A) Amazon
(B) PowerPoint
(C) AutoCAD
(D) Excel

5. The main advantage of E-commerce in fashion is:
(A) Limited reach
(B) Reduced accessibility
(C) Wider audience and 24/7 availability
(D) Higher rent expenses

6. Which payment method is commonly used in fashion E-commerce?
(A) Cash on delivery and online payment
(B) Only barter system
(C) Fabric exchange
(D) Manual invoicing only

7. SEO in fashion E-commerce helps to:
(A) Improve website visibility in search engines
(B) Stitch garments faster
(C) Test fabric quality
(D) Reduce staff requirements

8. Which of the following is a type of digital marketing for fashion E-commerce?
(A) Email campaigns
(B) Fabric dyeing
(C) Hand sewing
(D) Weaving

9. What does a shopping cart in E-commerce do?
(A) Stores selected products for checkout
(B) Cuts fabrics
(C) Packs orders automatically
(D) Repairs garments

10. The term “conversion rate” in E-commerce means:
(A) Percentage of visitors who make a purchase
(B) Number of fabric rolls used
(C) Time taken to ship goods
(D) Number of models hired

11. Which technology is enhancing online fashion shopping?
(A) Augmented Reality (AR)
(B) Typewriters
(C) Fax machines
(D) Rotary phones

12. What is the role of logistics in fashion E-commerce?
(A) Managing storage, packaging, and delivery
(B) Designing garments
(C) Stitching buttons
(D) Dying fabrics

13. Which is an example of a direct-to-consumer (D2C) fashion brand?
(A) A brand selling directly via its website
(B) A wholesale fabric supplier
(C) A tailoring shop
(D) A warehouse only

14. Why are product descriptions important in fashion E-commerce?
(A) They help customers understand the product better
(B) They replace fabric sourcing
(C) They reduce returns to zero
(D) They increase warehouse rent

15. What is dropshipping in fashion E-commerce?
(A) Selling products without holding inventory
(B) Owning a large warehouse
(C) Only manufacturing raw fabric
(D) Managing sewing lines

16. Which factor increases trust in online fashion shopping?
(A) Customer reviews and ratings
(B) Hidden charges
(C) Unclear images
(D) Delayed delivery

17. Mobile commerce (m-commerce) means:
(A) Shopping via mobile devices
(B) Selling only mobile covers
(C) Using phones for sewing
(D) Delivering fabrics manually

18. In fashion E-commerce, SKU stands for:
(A) Stock Keeping Unit
(B) Sewing Knitting Unit
(C) Style Knowledge Unit
(D) Shipping Key Utility

19. What is cart abandonment?
(A) Leaving selected products without purchase
(B) Canceling garment production
(C) Rejecting fabric shipment
(D) Ending website development

20. Social media platforms help fashion E-commerce by:
(A) Promoting and driving sales
(B) Replacing stitching machines
(C) Reducing production cost directly
(D) Eliminating logistics needs

21. Which of the following is a fashion subscription model?
(A) Monthly clothing box delivery
(B) One-time tailoring
(C) Bulk wholesale only
(D) Fabric dyeing contracts

22. What is affiliate marketing in fashion E-commerce?
(A) Earning commissions by promoting products
(B) Hiring designers
(C) Buying fabrics on loan
(D) Testing garment sizes

23. Which type of images increase online fashion sales?
(A) High-quality, detailed product photos
(B) Blurry low-resolution images
(C) Black-and-white sketches only
(D) No images

24. Which is a common return reason in fashion E-commerce?
(A) Wrong size or fit
(B) High website speed
(C) Clear product description
(D) Good packaging

25. Data analytics in fashion E-commerce helps to:
(A) Understand customer behavior and improve strategy
(B) Sew clothes faster
(C) Replace photography
(D) Eliminate returns completely

26. Which is an example of a payment gateway?
(A) PayPal
(B) Photoshop
(C) Illustrator
(D) Excel

27. What does COD stand for?
(A) Cash on Delivery
(B) Collection of Data
(C) Cost of Design
(D) Copy of Draft

28. Fashion E-commerce uses retargeting ads to:
(A) Remind visitors about abandoned carts
(B) Reduce warehouse size
(C) Change sewing patterns
(D) Deliver products manually

29. User experience (UX) in fashion E-commerce is improved by:
(A) Easy navigation and fast loading websites
(B) Long loading times
(C) Cluttered interfaces
(D) Unclear payment methods

30. What does omnichannel strategy mean in fashion retail?
(A) Integrating online and offline sales channels
(B) Selling only via phone
(C) Eliminating physical stores completely
(D) Stopping online marketing

31. Flash sales in fashion E-commerce are designed to:
(A) Create urgency and boost sales quickly
(B) Reduce product visibility
(C) Remove stock permanently
(D) Increase shipping delays

32. Why is size chart standardization important in online fashion?
(A) Reduces return rates
(B) Increases storage rent
(C) Slows shipping
(D) Limits design creativity

33. What does cross-selling mean?
(A) Suggesting related products to customers
(B) Selling across borders
(C) Moving warehouses
(D) Closing a business

34. In fashion E-commerce, CRM stands for:
(A) Customer Relationship Management
(B) Clothing Retail Method
(C) Consumer Revenue Model
(D) Cotton Resource Management

35. Which is an example of user-generated content in fashion?
(A) Customer photos wearing purchased clothes
(B) Official product listing only
(C) Fabric supplier data
(D) Machine manual

36. The main challenge of E-commerce in fashion is:
(A) High return rates due to sizing issues
(B) Selling products 24/7
(C) Fast checkout process
(D) Digital marketing campaigns

37. What is a wishlist in E-commerce?
(A) A saved list of desired items for future purchase
(B) A store inventory list
(C) A warehouse layout plan
(D) A customer complaint form

38. Personalization in fashion E-commerce includes:
(A) Recommending products based on user preferences
(B) Offering only one size
(C) Ignoring customer data
(D) Removing discounts

39. Which shipping option improves customer satisfaction?
(A) Fast and reliable delivery
(B) Delayed shipping
(C) Untracked shipping
(D) High shipping charges

40. Fashion E-commerce email marketing should include:
(A) Discounts, new arrivals, and updates
(B) Only legal notices
(C) Sewing tutorials
(D) Shipping invoices only

41. What is the purpose of a loyalty program in online fashion?
(A) Encourage repeat purchases
(B) Reduce product images
(C) Cancel orders
(D) Remove discounts

42. Which term describes selling fashion globally via E-commerce?
(A) Cross-border E-commerce
(B) Limited trade
(C) Local market only
(D) Wholesale-only retail

43. The main benefit of influencer marketing in fashion is:
(A) Increased brand awareness and sales
(B) Reduced garment production
(C) Elimination of logistics
(D) Faster stitching

44. What is the purpose of live chat on fashion websites?
(A) Provide instant customer support
(B) Remove product images
(C) Delay purchase process
(D) Stop transactions

45. Free shipping offers are used to:
(A) Attract more customers
(B) Increase fabric prices
(C) Stop marketing campaigns
(D) Reduce online visibility

46. Fashion E-commerce often uses analytics to track:
(A) Sales trends and customer preferences
(B) Sewing machine oil usage
(C) Fabric dyeing times
(D) Warehouse lighting

47. What is the purpose of a secure payment gateway?
(A) Protect customer financial information
(B) Replace logistics
(C) Increase fabric quality
(D) Delay refunds

48. Which feature helps reduce fraudulent orders?
(A) OTP verification
(B) Removing size charts
(C) Deleting reviews
(D) Free shipping only

49. Why is website speed critical in fashion E-commerce?
(A) Slow websites can lead to lost sales
(B) It increases production speed
(C) It reduces return rates
(D) It stops discounts

50. The ultimate goal of fashion E-commerce is to:
(A) Increase online sales and customer satisfaction
(B) Stop retail expansion
(C) Eliminate customer interaction
(D) Avoid marketing

1. Core Fashion Design Subjects

2. Textile and Fabric Studies

3. Fashion Technology & Production

4. Fashion Marketing & Business

5. History & Theory

6. Accessory & Product Design

7. Sustainable & Ethical Fashion

8. Professional & Soft Skills