Fashion Branding & Promotion MCQs

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1. What is the main purpose of fashion branding?





2. A brand logo primarily represents:





3. Which of the following is a key element of brand equity?





4. In fashion promotion, a lookbook is used to:





5. Influencer marketing is commonly used in:





6. A tagline in fashion branding serves to:





7. Which of the following is an example of fashion promotion?





8. The term “brand positioning” means:





9. Celebrity endorsements in fashion branding aim to:





10. Co-branding in fashion involves:





11. A brand’s target audience refers to:





12. Which platform is most used for fashion promotion today?





13. Guerrilla marketing in fashion refers to:





14. What is brand loyalty?





15. Rebranding is done to:





16. Fashion PR (Public Relations) helps a brand to:





17. A capsule collection is:





18. The term “brand identity” includes:





19. A fashion show primarily serves as:





20. Which of these is NOT a fashion promotion channel?





21. Product placement in movies is a form of:





22. What is a fashion brand’s USP?





23. Seasonal campaigns in fashion are designed to:





24. Sponsorship deals in fashion branding are used to:





25. Digital marketing is important in fashion branding because:





26. Brand ambassadors are selected to:





27. A “limited edition” fashion product creates:





28. The purpose of a brand guideline document is:





29. Brand recall means:





30. Influencer collaborations in fashion often focus on:





31. What is a “brand story”?





32. Visual merchandising supports branding by:





33. Fashion promotion budgets are usually allocated for:





34. Which metric measures branding success?





35. A brand collaboration between two luxury labels is often called:





36. In fashion branding, storytelling helps:





37. The term “brand architecture” refers to:





38. Paid collaborations with fashion bloggers are part of:





39. What is the purpose of press kits in fashion promotion?





40. A viral marketing campaign in fashion is designed to:





41. Fashion branding strategies aim to:





42. Emotional branding is based on:





43. A re-launch campaign is used when:





44. Fashion branding is important because:





45. Sponsoring a fashion week is an example of:





46. Word-of-mouth marketing in fashion works best when:





47. Limited-time discounts are used in branding to:





48. Fashion advertising on billboards is an example of:





49. Which element is crucial for luxury fashion branding?





50. The ultimate goal of fashion branding and promotion is:





1. Core Fashion Design Subjects

2. Textile and Fabric Studies

3. Fashion Technology & Production

4. Fashion Marketing & Business

5. History & Theory

6. Accessory & Product Design

7. Sustainable & Ethical Fashion

8. Professional & Soft Skills